DENSO Launches Starter and Alternator Promotion
Date: 2007-07-30

Distributors, Countermen and Professional Technicians Should Participate

LONG BEACH, Calif. - DENSO Sales California, Inc. announces its "Summer Grand Slam" promotion for distributors, countermen and professional technicians. The promotion will begin August 1 and continue through October 31, 2007.

With each qualifying order of assorted DENSO First Time Fit starters and alternators placed, distributors will automatically receive a gift card pack to reward members of their sales team. To assist in the ordering process and to ensure proper inventory mix, DENSO will provide the WD with a customized order opportunity sheet that is tailored to their specific market needs and stocking requirements. In addition, distributors will receive a quantity of Mechanix® brand work gloves to distribute to their service shops.

For every qualified order of DENSO First Time Fit starters and alternators ordered from their distributor, each service shop will receive a pair of Mechanix® brand work gloves. These exclusive gloves sport the DENSO First Time Fit logo, with the same high-quality, durable construction that customers can expect from Mechanix®. Each of the sales staff and technicians will also be given the opportunity to register online for an official DENSO baseball.

DENSO's First Time Fit® line of starters and alternators features original equipment fit, form, and function, and has the lowest warranty return rate in the industry. In addition to their comprehensive Japanese coverage, DENSO now offers expanded coverage for popular domestic applications. With more than 1,000 part numbers covering 150 million vehicles on the road, DENSO offers more than 85 percent sales coverage for all makes and models.

For more information about the "Summer Grand Slam" promotion, please ask your authorized DENSO First Time Fit® Distributor, contact your local DENSO representative or visit www.densoaftermarket.com.

Established in 1971 as the first overseas affiliate of the DENSO Corporation, DENSO Sales California is an automotive components sales and distribution company that employs 246 people in Long Beach, Calif. The company's product lines includes both heavy duty and automotive alternators and starters, oil, cabin and air filters, spark plugs, AC compressors, oxygen sensors, ignition wires, fuel pumps and wiper blades. DENSO Sales California supplies parts for original equipment service dealers and for the independent aftermarket service centers and retailers. In addition, the company distributes heavy-duty diesel and electrical components, portable commercial air-conditioning units and industrial robots.

DENSO Corporation, headquartered in Kariya, Aichi prefecture, Japan, is a leading global supplier of advanced technology, systems and components. Worldwide, the company employs approximately 112,000 people in 32 countries and regions, including Japan. Consolidated global sales for the fiscal year ended March 31, 2007 totaled US$30.6 billion. DENSO common stock is traded on the Tokyo, Osaka and Nagoya stock exchanges in Japan. For more information, go to www.globaldenso.com, or visit our media website at www.densomediacenter.com.

In the Americas, DENSO employs more than 15,000 people at 39 companies with consolidated sales of US$6.5 billion for the above fiscal year. Southfield, Mich.-based DENSO International America, Inc. serves as DENSO's North American headquarters. For more information, go to www.densocorp-na.com.

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